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TikTok Marketing

TikTok’s Relevance Score: why your content hits or misses

Learn why some TikTok videos skyrocket while others barely get seen. This guide breaks down the hidden factors behind TikTok’s relevance algorithm, how to optimize audience fit, hooks, engagement signals, and trends, plus practical tips to make your content reach more viewers.

Why Most Tiktok Videos Die in the First Hour

Most TikTok videos die in the first hour because they fail to generate strong watch time and engagement during TikTok’s initial testing phase. This article explains how the first-hour algorithm works and what creators can do to avoid early drop-offs.