Most Followed Instagram Users
A Handy List of the Most Followed Accounts on Instagram
If you’re interested in social media trends, brand deals, or influencer marketing, knowing who dominates Instagram is essential. This guide gives you a handy list of the most followed accounts on Instagram, along with what they’re known for and why they’ve built such massive audiences.
Follower counts change constantly, but as of late 2025, these are the accounts sitting at the very top of Instagram’s global rankings.
How This List of Top Instagram Accounts Was Compiled
This handy list of the most followed accounts on Instagram is based on publicly available data from analytics trackers and updated rankings as of October–November 2025. The exact follower numbers can shift daily, but the top positions are generally stable and dominated by a mix of:
- Instagram’s own official account
- Global sports superstars
- Pop culture icons and musicians
- Reality TV and beauty moguls
Use this list as a snapshot of who currently has the biggest reach on the platform and as inspiration for your own Instagram growth strategy.
Top 10 Most Followed Accounts on Instagram (2025)
Below is a concise breakdown of the most followed Instagram profiles in the world, including brands and individual creators. Follower numbers are rounded to the nearest million for clarity.
Instagram – @instagram · ~696M+ followers
It’s no surprise that the most followed account on Instagram is the platform’s own official profile. The @instagram account showcases creators, trends, product updates, and curated content from around the world, making it a central discovery hub for users.
Cristiano Ronaldo – @cristiano · ~667M followers
Portuguese football legend Cristiano Ronaldo is the most followed person on Instagram. His account @cristiano mixes football highlights, personal life moments, and major brand partnerships, making him a powerhouse for global influence and sports marketing.
Lionel Messi – @leomessi · ~507M followers
Another football icon, Lionel Messi uses his account @leomessi to share career milestones, team achievements, and glimpses into his family life. His follower base spans continents, making him one of the most influential athletes online.
Selena Gomez – @selenagomez · ~417M followers
Singer, actress, and beauty founder Selena Gomez has a deeply engaged audience on @selenagomez. She blends music, acting projects, mental health advocacy, and behind-the-scenes content from her brand, making her one of the most followed women on Instagram.
Dwayne “The Rock” Johnson – @therock · ~392M followers
Actor, producer, and former wrestler Dwayne Johnson shares a mix of gym content, movie promotions, tequila brand features, and motivational posts. His account @therock is a prime example of how personality-driven branding wins on Instagram.
Kylie Jenner – @kyliejenner · ~392M followers
Kylie Jenner balances lifestyle, fashion, and business promotion on @kyliejenner. As a beauty mogul and reality TV star, her posts often drive massive engagement and product demand across cosmetics and fashion.
Ariana Grande – @arianagrande · ~373M followers
Pop superstar Ariana Grande uses @arianagrande to share music releases, tour content, and snippets of personal life. Her aesthetic visuals and loyal fanbase make her one of the most followed musicians on Instagram.
Kim Kardashian – @kimkardashian · ~354M followers
Entrepreneur and reality TV icon Kim Kardashian showcases fashion campaigns, business ventures, and curated lifestyle content on @kimkardashian. Her account remains central to beauty, fashion, and pop culture conversations online.
Beyoncé – @beyonce · ~309M followers
Global music icon Beyoncé uses @beyonce to reveal tour visuals, album concepts, and meticulously curated photo drops. Her feed is a masterclass in visual storytelling and brand control.
Khloé Kardashian – @khloekardashian · ~301M followers
On @khloekardashian, Khloé Kardashian shares family moments, fitness content, and brand collaborations. Her mix of personal and polished posts keeps engagement strong and consistent.
How to Use This Handy List of Top Instagram Accounts
This handy list of the most followed accounts on Instagram isn’t just trivia — it’s a useful resource for creators, marketers, and social media strategists. By studying these profiles, you can learn:
- How top accounts mix personal content with branded campaigns
- What kind of visuals and captions drive high engagement
- How often major creators post and how they structure their feeds
- Which niches dominate the global attention graph on Instagram
For deeper research, you can explore live rankings from tools like Social Blade or dedicated tracking pages that keep updated lists of the most followed Instagram accounts.
Final Thoughts on the Most Followed Instagram Accounts
The landscape of Instagram is always evolving, but one thing remains constant: the largest accounts shape trends, collaborations, and conversations across the platform. Keeping a handy list of the most followed accounts on Instagram helps you stay on top of who’s leading the way in sports, music, fashion, and entertainment.
Whether you’re analyzing influencers for a campaign, studying content formats, or just curious about who rules the app, these profiles are a powerful starting point for understanding Instagram at the highest level.